Subliminal Advertisment Review

This is a quick article about the placement of subliminal advertisement pictures by advertisers. Why marketers use them and how exactly they influence us.

If you look across the advertising world you will see countless examples of subliminal adverts from all markets and different kinds of products. Everyone from coca cola, to local nightclubs, to bakers are using subliminal suggestions in their ads!

These adverts arguably can bemanipulative; they give an extra level of depth. Often you are not aware of the hidden suggestion, however it gets registered on an unconscious levelby your brain anyway. Other times you may see an advert wondering what’s the matter with it, or what is not quite right about it – perhaps even being a little mesmerised!

These adverts aim to draw you in, to hold your attention for a longer period than normal, and to get the image lodged in your mind. Often the simplest ways to do this is to link the product to sex in the mind of the consumer. This is can be as overt as putting a beautiful woman next to the product. But sometimes the message is better hidden, i.e. subliminal.

For instance there is a famous advert from Coca Cola containing a subliminal image of a nude woman. But she is made out of ice so she is not actually naked.. At first glance she isn’t visible but she will be registered by your subconscious mind – if you really look at the image you can see the outline of the woman on her side.

In an ever so slight way you are “attracted” to the product, and the brand. It makes Coca Cola a “sexy” product, a lively and energetic product. Perhaps just one poster like this won’t really do that much. However when they start to build up and Coca Cola constantly refer to the female form in their advertisements then it does make an impact and the female form / sex is linked to the brand. The final outcome is that Coca Cola is seen as a young, sexy brand, used by beautiful people.

It’s not just Coca Cola using subliminal messages, they can be seen everywhere. For more subliminal advertisementexamples visit our blog.